Success in online dating

Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.

5% of Americans who are in a marriage or committed relationship say they met their significant other online.

Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.

The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.

Some 22% of online daters have asked someone to help them create or review their profile.

This issue is compounded for those looking for love later in life, when their social circles tend to be made predominantly of other couples.

Online dating substantially expands the pool of available partners, allowing singles to connect with greater numbers of people, many of whom they wouldn’t have met in their everyday lives.

EHarmony asks users to fill out extensive psychological questionnaires, many based on established personality scales.

Ok Cupid asks quirkier questions (e.g., “wouldn’t it be fun to chuck it all and live on a sailboat? The idea that we can use reliable tests to identify appropriate partners is certainly seductive (forgive the pun).

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That is, individuals typically encounter relatively small numbers of potential partners from whom they can choose.

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